Now that we're well into the first month of the New Year I started to think of what might be a few digital marketing New Year Resolutions for a business in 2010. Many will already be doing many of these things but if not then maybe these will help you.
1. Build followers of the people you want on twitter; put your twitter profile in your email signature, on your business card, put a link to it on your website home page and anywhere else you can.
2. Start a new blog or keep your blog updated and interesting; many blogs suffer from not being updated regularly or being dull. Read your favourite blogs through Google Reader and sign up to their feeds. Many of these will inspire you. Keep a notepad near you to jot down good blog topics.
3. Add an RSS feed or feeds to your blog and news; this will help people to access the great content that you're putting on it.
4. Make some videos; short two minute videos with interesting content are very popular and should be added to your site. Google likes videos as well as part of universal search.
5. Set up a YouTube channel and put your videos on it.
6. Set up and account on Flickr and use it to put pictures of what you do on it.
7. Add the question 'did you find this interesting/useful?' to content you place on your website and let people tell you what they think.
8. Submit your business location to Google local and be found more frequently.
9. Implement a good analytics package on your site such as Google Analytics. If you have a good analytics package then look at it every day to see how your site is doing.
10. Regularly check your positions for your target phrases on search engines.
11. Get that newsletter written and mailed to your customers with interesting and useful content in it. Make sure the newsletter goes out regularly.
12. Set up a Facebook fan page and encourage people to join it.
By implementing these resolutions you will increase considerably improve your visibility. If you’re doing all of these things already then well done
