01273 704 771
Blog - January/2008
Posted on 25/01/2008 by Sarah
By Jason Smith, Business Development Manager, White Hat Mediai
The Search Engine Strategies Conference & Expo 2008– now in its 9th year – will be held on 19-21 February at the Business Design Centre, London, UK. This search engine marketing event spans four days and covers areas such as search, marketing, optimisation & commerce and focuses on promotional tactics on the web.
Attendance at SES London last year grew by over 50% and this year we expect more of the same. Search marketing is hotter than ever now and the event organises have planned an exciting and impressive line up for us this year. Delegates at this event will be granted access to network with the largest gathering of...
Posted in: Industry News | 0 Comment(s) >>
Posted on 18/01/2008 by Sarah
By Jason Smith, Business Developmet Manager, White Hat Media Ltd
Social media networking has enjoyed explosive growth over the past three years and as of yet there is no sign that it is levelling off yet. Advertising spending on social media sites in the US is expected show a growth rate of 70%, climbing to $1.6-billion in 2008 from $920-million in 2007. Social networking sites burst into the internet communities online world with a vengeance during 2007.
We believe that social networking will gain even more traction during 2008, as even more users flock to social networking sites and tools. We may see the rise of new social media networking environments during the year, including a rise...
Posted in: Social Media | 0 Comment(s) >>
Posted on 09/01/2008 by Sarah
By Jason Smith, Business Development Manager, White Hat Mediai
It used to be the case that if a web user was to type the words miserable failure into Googlei they would get the biography of US President George W. Bush on the White House website as the top result. The reason for this is that Google searches more than just the contents of web pages - it also place high importance on how many in-bound links a website has pointing to it and what words that actual link say. Using specific terms (or anchor text) as hyperlinks to another website is a very power search engine marketing tool. Because of the way that Google's algorithm works, a page will be ranked higher if the sites that link to...
Posted in: Google | 0 Comment(s) >>
