By Jason Smith, Business Development Manager, White Hat Media

Dailymotion, a  video hosting service website, has announced the appointment of Kate Burns as their new Managing Director – a new role within the company structure which previously did not exist. Kate Burns previously worked for Google as their Managing Director.

Her new role with Dailymotion will involve improving the brand awareness of the Dailymotion website and increase the level of traffic it receives. Kate Burns was with Google (who bought YouTube in 2006) for six years after joining in 2001 from Altavista where she was the pan-European Sales Director.

Dailymotion, a competitor to YouTube, was launched in 2005 and allows users to view videos online by searching tags, channels or user-created groups. The Dailymotion website im my opinion provide superior video quality in comparison with other flash-enabled video hosting websites. The advange it has over YouTube is that the maximum size of a video per file is 150MB (compared to 100MB for YouTube) and the video limit is 20 minutes (compared with 10 minutes on YouTube’s).

Video hosting website such as Dailymotion and YouTube are now a very effective online marketing tool. Many companies and Serach Engine Markeying agencies alike are discovering that marketing on sites such as YouTube and Dailymotion can bring lots of traffic and therefore lots of sales. Video media is now a very valuable form of promotion and from a Search Engine marketing prospective it is a great way of creating in-bound links to your website. Online videos are a truly fantastic way to promote your business and get more traffic to yuor website without spending a great deal of money.

If you are looking to increase the level of traffic to your website or you would like us to submit your promotional videos to websites such as Dailymotion and YouTube then contact me at White Hat Media on 01273 704 771. White Hat Media are Search Engine Marketing Specialists.