01273 704 771
Blog - April/2008
Posted on 11/04/2008 by Sarah
What a week in the search engine marketing (SEM) industry. It all seems to be kicking off with all three of the search engine heavyweights slugging it out for supremacy. Yahoo seems to be the most animated at the moment in the wake of Microsoft’s take over bid for them. The threat of acquisition has ignited Yahoo into action. It appears they have now resorted back to their old ways. Back in the day when Yahoo was Overture they used to use partnerships as a means of gaining market share. Yahoo seems to be going down that road again.
It has been reported in the New York Times that Yahoo have been in talks with AOL, a unit of Time Warner, to form a partnership that would combine both the...
Posted in: Microsoft | 0 Comment(s) >>
Posted on 08/04/2008 by Sarah
Forget Star Wars, Search Engine Marketing (SEM) is feeling the force of the “Ad Wars”. As I mentioned in my last blog post Googlei recently brought DoubleClick Inc, an Internet advertising Solutions Company, so that they would have a better vehicle for selling display ads. In response to this Microsoft strengthened its armoury in search advertising by purchasing aQuantive, the parent company to Avenue A, Razorfish, Atlas and DRIVEpm, for $6 billion.
Now Yahoo has exposed their hand and unveiled their new move in the search advertising industry. Yahoo’s "Apex" project called AMP! is a new advertising management platform to rival Google and Microsoft in search advertising. Yahoo state that...
Posted on 04/04/2008 by Sarah
When Googlei brought DoubleClick, the online advertising company, last month for $3.1 billion it was a tactical move on their part which gave them a voluminous control over the $40.9 billion online ad market, which hasn’t gone down too well with their competitors like Yahoo and Microsoft. This was an usual move for Google as this takeover was the largest move the company had made in its nine-year history.
Their has been no effect so far of this acquisition but I do fear it could in the future raise the cost of ad serving for rival intermediaries. I say there has been no effect, but this is not entirely true because last month, Eric Schmidt, the Chairman and CEO of Google announced that...
Posted in: Google | 0 Comment(s) >>
Posted on 01/04/2008 by Sarah
I have been observing Google’s Search Engine optimisation (SEOi) Guru Matt Cutts’ blog recently and I noticed this little gem which made me smile. In a post on the 3rd March Matt Cutts gave his views on what he predicts will happen in 2008.
“2008 will be the year that hacking and Search Engine optimisation (SEO) collide in a major way. By the end of the year, a nontrivial fraction of blackhat SEO will involve illegally hacking sites for links or landing pages. One webhost will get a significant black eye as hundreds or thousands of customers’ websites are hacked. The growth of illegal-blackhat SEO will leave traditional blackhats with a difficult choice: risk doing something illegal or sit...
