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Blog - July/2008
Posted on 23/07/2008 by Sarah
Lets start with some positive news for all of us in the search engine marketing arena before we talk about Googlei and massage their ego. E-consultancy have released figures that show that the UK market for search engine marketing is worth about £2.22bn in 2007, up 58% from 2006. Their statistics also show that over the past five years there has been an explosion in search advertising, with the UK spend on paid search valued at around £1.97 billion in 2007. Good times!!!!
Google has had some good news too recently; they have just been crowned the number one super brand in the UK. Google last year was only in third place in the rankings but this year has pipped Microsoft to the number one...
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Posted on 16/07/2008 by Sarah
I have recently been playing with Google Trendsi, a great free tool from Googlei Labs that allows you to search the most popularly searched keywords. From using this tool I have discovered something very interesting relating to the wonderful world of search marketing.
This year (2008) SEOi has for the first time surpassed PPC in terms of people wanting to know about these services. According to the figures presented by Google Trends, more people are now searching the keyword SEO then PPC.
The results indicate that the keyword SEO is generally increasing in popularity due to the significant growth the keyword has achieved over the last year. I may even stick my neck out here and say that...
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