HomeSearch Engine Strategies 2008
By Jason Smith, Business Development Manager, White Hat Media
The Search Engine Strategies Conference & Expo 2008– now in its 9th year – will be held on 19-21 February at the Business Design Centre, London, UK. This search engine marketing event spans four days and covers areas such as search, marketing, optimisation & commerce and focuses on promotional tactics on the web.
Attendance at SES London last year grew by over 50% and this year we expect more of the same. Search marketing is hotter than ever now and the event organises have planned an exciting and impressive line up for us this year. Delegates at this event will be granted access to network with the largest gathering of Search marketing professionals in addition to the most comprehensive SEM/SEO learning opportunity in the UK or Europe. SES Search Marketing Startegies conference will provide instruction from the industry’s top search marketing and optimisation experts, including representatives of the Search Engines themselves.
As well as teaching delegates everything they need to know to help them maximize search engine marketing and optimisation for their business, some of the new topics covered will include:
Search Around The World: Eastern and Western companies are pushing out to international markets, but does anyone really understand the marketplace? Attendees will learn how to separate hype from actionable activity. Leading experts in the Asia/ Pacific, Europe and the Americas discuss the marketplace and the impact it’s having on the world.
All Star Analytics: Successful search analytics strategy is key to maximising ROI. Search engine optimisation and pay per click advertising is pre click. But what happens after the click? A panel will discuss everything from bounce rates, improving conversion, spotting trends and generally elevating your SEO/PPC analysis to a whole new level.
Converting Visitors Into Buyers: Getting visitors to your web site is half the battle. To be victorious, you need them to convert into customers. Learn about making this conversion. The latter part of the session takes volunteers from the audience and examines their web sites live to provide general feedback about changing them to improve visitor conversion.
The host of this year’s Search Engine Strategies conference said: “SES London will provide search marketers, developers and executives with the tools, techniques and advice they need to develop their business locally and on a global scale. There are many other factors to consider with each phase of the online marketing process, including web analytics and site architecture. We have developed a programme to cover every crucial element for successful serach engine marketing.”
