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Blog - October/2008
Posted on 31/10/2008 by Sarah
On Wednesday 28th October White Hat Mediai headed out from our offices in Brightoni and entered a world of e-commerce for the day. Well actually we attended the e-Commerce Expo 2008 at the Olympia in London to be more precise. We went there to meet other industry professionals to discuss the e-commerce issues facing decision makers. Now in its second year the e-commerce expo is exclusively dedicated to the process of selling online - from delivery of relevant website traffic through to service delivery and customer retention.
Even though we are experts in search engine optimisation (SEOi), we also have a highly specialist team of e-commerce website developers, so it was a good opportunity...
Posted on 17/10/2008 by Sarah
In-game advertising involved into US Politics
In-game advertising is a growing market, and we see more and more ads on video games for consoles and online games as well.
Whereas spending on in-game advertising was around £32 million in 2005, the number for 2010 is estimated to be at around £1 billion.
I never really thought that in-game advertising would be so big and generate so much cash. It is a bit disappointing (in my opinion) to see that better designed games mean better designed ads, but anyway I guess it’ll make games cheaper (well we can still dream about that!).
We all know that something pretty big is happening in the USA now…the presidential elections.
I was really surprised to...
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Posted on 13/10/2008 by Sarah
Social networkers are becoming more mobile. Seven out of ten MySpace users have accessed their account using a mobile phone. Facebook members are not far behind; 67% visited the site via their handsets. A recent survey conducted by ABI Research also discovered that the most popular activity among mobile networkers, 50% of the total, is checking their messages. Status updates account for another 45% of visits. Facebook and MySpace members comprise the vast majority of social networkers using their mobiles; no other site manages 15% of total visits.
A growing area that does not feature in the ABI survey is business users. LinkedIn has long been the industry leader for business networking....
