Seeing Woolworths and MFI both recently collapse into administration is never good news. I can’t even imagine a high street without a Woolworths on it? Where will I buy my DVD’s and general household knickknacks from now – well actually I feel guilty as I have to put my hand up and admit that I now get most of these items online. Like a lot of people this switch in buying patterns has taken a lot of business away from high street stores.

It’s a sad fact but these two prominent retail names are just two of the latest casualties of the UK economic downturn. So it’s understandable in the current economic climate that businesses are restricting and seriously squeezing their marketing budgets. However the reality still stands that search engines will continue to be the most popular way in which people will look for information and purchase products or services nowadays. (more…)