Blog - 2009

White Hat Media recently appointed Duncan Birch to the role of Business Development Manager. Duncan previously worked for Email marketing company Pure360 in their major accounts division where he signed brands such as the leading pet charity...
Posted 2 years 5 months ago by Anne
  • White Hat Media News
White Hat Media developed for BTR Direct, UK based e-tailer of DVDs and Blue Ray discs, an automated open source e-commerce shop, enabling the retailer to easily manage and sell over 65,000 product references. BTR Direct operates in a competitive...
Posted 2 years 5 months ago by Anne
  • Ecommerce
  • Web development
From a journalistic point of view, search marketers can come under a lot of lexicographical fire when it comes to writing copy. However, I strongly believe producing keyword rich content does not have to come at the sacrifice of quality prose....
Posted 2 years 5 months ago by Zac
  • Search Engine Marketing
  • Search Engines
  • SEO
Last week, a major American airline fired one of their employees for having engaged with a customer after the latter had expressed his opinion on the poor usability of its website. Facebook and Twitter, to name just two of these highly popular...
Posted 2 years 6 months ago by Anne
  • Social Media
  • Twitter
Many SEO's believe that content is king. Quality content will always do well online, people will link to it, disseminate it for you, often it can take on a binary life of its own and raise your brand’s awareness with little more effort expended by...
Posted 2 years 6 months ago by Zac
  • Contributors
  • Google
  • Industry News
When working with a Search Engine Optimisation (SEO) agency it’s important that the relationship is smooth for your campaign to be successful. Here are ten factors worth knowing when you work with an SEO agency that will facilitate the relationship...
Posted 2 years 6 months ago by Jem
  • SEO
L’instant décisif At home I have a framed picture of Henri Cartier-Bresson, a famous French photographer. It was published on the first page of a French newspaper printed the day after HCB died at the age of 96. The head line runs “L’instant...
Posted 2 years 6 months ago by Anne
  • Blogging
  • Email Marketing
  • Social Media
The Gym Group signs over 20,000 new members with online campaign from White Hat Media The Gym Group, the UK's first low-cost chain of health clubs, has attracted more than 20,000 new members with a website and online campaign created by...
Posted 2 years 6 months ago by Anne
  • SEO
  • Web development
  • White Hat Media News
Twitter triumphed last week in a media battle for free speech. I’m sure you’re now familiar with the Trafigura story, but if not here’s a quick recap. Trafigura are an oil trading company accused of illegally dumping toxic waste off the Ivory...
Posted 2 years 7 months ago by Zac
  • Social Media
  • Twitter
  • Twitter related
There had been some speculation of Google’s dominating position online, what with Twitter implementing real time search, Microsoft unveiling Bing and buying Yahoo. However, as we should have suspected, Google had an ace up its sleeve. Wave is...
Posted 2 years 7 months ago by Zac
  • Google
  • Industry News
  • Social Media

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