Microsoft to throw 100 Million dollars at search market
Not seeming to be making any headway in the search market business, Microsoft has decided that is enough is enough, and is going to throw their chequebook at the problem.
Looking at possibly changing the branding of its search and the way in which the search process is delivered, Microsoft is set to invest between $80-$100 million worth of marketing to get the results they desire.
The new branding is thought to be based around the name Kumo, although this has still to be confirmed and some have said that it will be a re-brand of the current Live Search service.
Microsoft has employed the marketing firm JWT to oversee the process and early indications are that they are not going to battle Google and Yahoo directly. Their aim will be to try to position themselves in a slightly different search bracket offering a more detailed answer to a search query that is posted. Not looking to give a long list of any related answers to the search, they will try to make it more specific each time.
This is a significant amount of money Microsoft is throwing at their search “problem”, but whether the amount of money will make even a dent in the Google search monopoly remains to be seen.
