Toshiba appoints White Hat Media for SEO campaign to push newly-launched ‘ToshibaLife’ website
Thursday, June 25th, 2009Toshiba has appointed search and social media specialist White Hat Media for a campaign to develop optimised content for its new blogging website; ToshibaLife.com.
The electronics manufacturer launched the site to build and engage with a new online audience that its main brochure-led website, uk.computers.toshiba-europe.com, doesn’t currently reach. ToshibaLife publishes blogs to help aid consumers pre and post-purchase; promoting the technology behind Toshiba products and advising on how to get the best out of them. The blogs also include the latest news and information on broader innovations and technologies.
(more…)






















