Toshiba has appointed search and social media specialist White Hat Media for a campaign to develop optimised content for its new blogging website; ToshibaLife.com.

The electronics manufacturer launched the site to build and engage with a new online audience that its main brochure-led website, uk.computers.toshiba-europe.com, doesn’t currently reach. ToshibaLife publishes blogs to help aid consumers pre and post-purchase; promoting the technology behind Toshiba products and advising on how to get the best out of them. The blogs also include the latest news and information on broader innovations and technologies.

Traffic to ToshibaLife is being generated solely online through search activity. White Hat Media will optimise ToshibaLife by helping to produce credible and engaging content.

An online discussion forum on ToshibaLife allows consumers to comment on blogs. Users need to register, but the site will shortly release a new tool where anyone can comment without being logged in, to encourage higher participation.

“Driving traffic through quality and user-focused content is absolutely key for brands,” said Jeremy Spiller, MD of White Hat Media. “We are very pleased to be appointed by Toshiba on this project. Our objective is to assist Toshiba in building a lasting relationship with an engaged and enthusiastic audience.”

Toshiba eventually plans to create awareness of ToshibaLife among its customers via in-product marketing material.

For further information, please contact:
Claire Armitt
flannel
01273 779449 / 07985 297842
claire.armitt@no-flannel.com

Posted on Thursday, June 25th, 2009 at 11:11 am in White Hat Media News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.