Tactical SEO is often overlooked by both search engine optimisation (SEO) agencies and internal marketing teams. What is tactical search engine optimisation and how can you use it to drive more traffic to your website?

Tactical SEO is making use of search opportunities by dynamically, targeting key phrases, often short term for higher relevant traffic. When looking at SEO, many people often only consider strategic search, that’s to say the words they want to be top for on a long term basis and how to achieve those top positions. However tactical or short term SEO can be used very effectively to attract more relevant and targeted traffic to your website. (more…)

Yahoo have ventured into the most significant change in their evolution so far. Yahoo has launched a new revamped personalised homepage for their search engine. They plan to use the US as a testing platform and then launch fully in the autumn across the web. (more…)

Almost every day I’m getting emails and reading articles on the recession and recession-beating strategies. No question, times are tough and the focus is on return on spend more than ever before. But this got me thinking why we should all be looking at digital media much more closely at the moment. What are the key elements that make it so popular, particularly during tough times?

Here are a few reasons why I believe that businesses need to raise the prominence of digital marketing in their own strategies.

Digital Marketing works; if planned properly and managed well a digital marketing campaign can produce very good results. As budgets are being migrated from traditional to online marketing, companies are seeing good results. According to a recent report by Nielsen (more…)

White Hat Media, search marketing agency based in Falmer – Brighton, grows its team with newly appointed Marketing Manager.

To support its rapid growth, White Hat Media has appointed Anne Collet to manage its marketing communications, strategies and activities. Anne Collet, 42, brings to the business her broad experience in marketing gained in various service industries in Europe.

Formerly in charge of marketing at Pure Promoter Ltd (email marketing service provider), Collet, graduated with an MBA from Paris-La Sorbonne and has worked for fast growing services companies in the IT industry in France, including Neurones Group (NYSE – FR0004050250), and for Honeywell Security in the UK.

‘We are very pleased that Anne has joined us. She has considerable experience in the online and IT sectors and brings a wealth of experience and know-how to the role. We have a number of marketing initiatives going forward and Anne is the ideal person to manage these’.

Microsoft Corp. registered a 0.4% increase in their search market share in June at the slight expense of Yahoo! not Google, said comScore.

The bigger picture of the worldwide search market now looks like this (figures updated on July 9th):

• Google 90.85%
• Yahoo: 4.26%
• Bing: 3.04%

32% of Bing visitors come from the US, taking BING’s search market share in the US to 8.45% (StatCounter, June 2009), an additional 0.4%, whilst Google remains stable at 65%. However in the UK Bing only represents 2.56% of the search market.

What’s in it for users?

Microsoft presented Bing not as a search engine, but as a decision search engine, offering more contextual, relevant results to help decision making. (more…)

I want to search a certain query in search engines. So which one do I use?  Habit drives me towards Google knowing they are the biggest player in the market, but is that REALLY the best search engine to use for my specific query? Will Google give me the most relevant results? Apparently so, according to a new study by Citigroup. Their recent analysis of search relevancy found that Google was better than any of its main competitors in returning relevant results. (more…)

You can’t now seem to pick up a newspaper or watch television without the word Twitter being mentioned at some point. Twitter, in case you have been living on the moon for the past year is a social media and microblogging website which enables its users to send and read updates regarding information posted via “tweets”. Twitter is the buzz word and is becoming the main social media website to be seen and heard on.
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How do you get your web projects out the door on time and to budget? Traditional project planning harps back to the days of the pyramids some 6,000 years ago. How does that translate to today’s average web project – not too well some may say.

I recently jumped on a web project management course held by Econsultancy up in their swanky new offices in Farringdon. The main thrust of the course was based around ‘Agile’ as a methodology for managing web projects.

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In the scorching heat of one of the UK’s hottest days so far this year, I alighted a train and headed to SW19 and the superstars of Wimbledon. Well that’s what I would love to have done, if I was following my passion for tennis, but on this occasion I was following my professional passion – online marketing.
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When talking to business owners and marketing people about social media, often the stated primary objective is “more sales”. This is of course understandable but your audiences on social media are not just people who might want to buy your services or products directly but which are just as important.
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