Google say PageRank sculpting is dead?
PageRank sculpting is an SEO method of controlling your websites allocation of PageRank throughout your web pages. PageRank sculpting is based on simple logic. Previously all you needed to do was add the rel=”nofollow” tag to a link pointing at a web page that had little use to you in terms of search engine optimisation (such as a shopping basket or a contact us form), then you didn’t dilute any of your PageRank to that page.
In simple terms PageRank sculpting helps divide PageRank amongst all the pages that are most beneficial for your website and excludes others.
However on June 15th, Matt Cutts of Google in his own personal blog stated that PageRank sculpting wasn’t the most effective way to utilize your PageRank and that he personally wouldn’t recommend this technique. Cutts continued by saying that Google has recently changed its algorithms and website owners should let their PageRank flow freely within their site.
He suggested that website owners should generate great content that will attract links and make sure their website’s architecture is crawlable for both humans and search engines.
Matt Cutts’ views on PageRank sculpting have definitely got the SEO community talking and rethinking their policies on the use of PageRank sculpting.
Not since the introduction of the canonical URL tag have we seen such a fundamental shift in SEO best practices. So “is PageRank sculpting really dead?” is now the question on everybody’s mind.
More about this?
Read Matt Cutt’s post
