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Blog - July/2009
Posted on 29/07/2009 by Jem
Tactical SEOi is often overlooked by both search engine optimisation (SEO) agencies and internal marketing teams. What is tactical search engine optimisation and how can you use it to drive more traffic to your website?
Tactical SEO is making use of search opportunities by dynamically, targeting key phrases, often short term for higher relevant traffic. When looking at SEO, many people often only consider strategic search, that's to say the words they want to be top for on a long term basis and how to achieve those top positions. However tactical or short term SEO can be used very effectively to attract more relevant and targeted traffic to your website.
One of the early steps in a good...
Posted on 24/07/2009 by Jason
Yahoo have ventured into the most significant change in their evolution so far. Yahoo has launched a new revamped personalised homepage for their search engine. They plan to use the US as a testing platform and then launch fully in the autumn across the web.
The search engine will now have a more customisable format which lets users personalize the Yahoo homepage by linking to third parties like Facebook and Twitteri. They are promoting the website as similar to the Apple iPhone where you can add applications.
Yahoo has described this move as the most "radical" and "fundamental" make-over of their website since they launched their search engine more than a decade ago. This is clearly a...
Posted on 22/07/2009 by Jem
Almost every day I'm getting emails and reading articles on the recession and recession-beating strategies. No question, times are tough and the focus is on return on spend more than ever before. But this got me thinking why we should all be looking at digital media much more closely at the moment. What are the key elements that make it so popular, particularly during tough times?
Here are a few reasons why I believe that businesses need to raise the prominence of digital marketing in their own strategies.
Digital Marketing works; if planned properly and managed well a digital marketing campaign can produce very good results. As budgets are being migrated from traditional to online...
Posted on 21/07/2009 by Jem
White Hat Mediai, search marketing agency based in Falmer – Brightoni, grows its team with newly appointed Marketing Manager.
To support its rapid growth, White Hat Media has appointed Anne Collet to manage its marketing communications, strategies and activities. Anne Collet, 42, brings to the business her broad experience in marketing gained in various service industries in Europe.
Formerly in charge of marketing at Pure Promoter Ltd (email marketing service provider), Collet, graduated with an MBA from Paris-La Sorbonne and has worked for fast growing services companies in the IT industry in France, including Neurones Group (NYSE - FR0004050250), and for Honeywell Security in the UK.
'We...
Posted in: White Hat Media News | 0 Comment(s) >>
Posted on 21/07/2009 by Anne
Microsoft Corp. registered a 0.4% increase in their search market share in June at the slight expense of Yahoo!i not Googlei, said comScore.
The bigger picture of the worldwide search market now looks like this (figures updated on July 9th):
Google 90.85%
Yahoo: 4.26%
Bingi: 3.04%
32% of Bing visitors come from the US, taking BING's search market share in the US to 8.45% (StatCounter, June 2009), an additional 0.4%, whilst Google remains stable at 65%. However in the UK Bing only represents 2.56% of the search market.
What's in it for users?
Microsoft presented Bing not as a search engine, but as a decision search engine, offering more contextual, relevant results to help decision making...
Posted in: BING, Google, Industry News, Microsoft, Paid Search, Search Engines, Yahoo | 0 Comment(s) >>
