01273 704 771
Blog - September/2009
Posted on 28/09/2009 by Zac
The key to this is thorough research, coupled with good old fashioned trial and error.
Target one or two keywords per page. Potential customers will be searching a range of different keywords, and no site targets only one throughout, unless its product or service is extremely limited. So, you need to gage what are the most precedent keywords on each page of your site, and then rewrite the copy and start to optimise the meta data around those specific targets.
There are many keyword research tools available online, I prefer to stick to the trusted main players – Google’s AdWordsi, Wordtracker and the fairly new Google Search Based Keyword Tool, beta version. Although it’s primarily for pay...
Posted on 24/09/2009 by Anne
This month three new members have joined the SEOi department at White Hat Mediai.
Zac Colbert, already an active contributor to our blog, graduated from Brightoni University in Digital Media. He has been working in the SEO industry for a few years. He is also a freelance journalist, with an interest in music and digital culture.
Karen Piper has been working in the marketing and publishing industries for 3 years. She graduated in Media Studies and has personal interest in Latin History and walking in the South Downs!
Both are talented writers and accomplished digital marketers. They will strive to implement the best SEO tactics for the success of our clients.
Matt Parle has just joined as...
Posted on 24/09/2009 by Anne
Hi there,
Music is a great way to get people together and create affinities. It’s what gets thousands of people to attend festivals every year, no matter the mud and other discomforts. So, in the same spirit of stirring discovery and togetherness, we thought we’d share the songs and instrumentals we’ve been listening to this summer.
So to listen to our playlist, and tell us about yours, visit last.fm.
Posted on 21/09/2009 by Zac
As more businesses become aware of the value of links from an SEOi perspective they are less likely to link to your site for free. Now they typically ask for reciprocal links, but as we know there’s little value for either party in reciprocal linking – Google knows it’s a whole ‘you scratch my back link and I’ll scratch yours’ affair. So how do we go about link building these days?
The Lowly Link Request.
I think this is a fairly outdated method however there’s a lot to be said for the classics and if performed correctly, it can still be a successful strategy for link building. After finding some sites that you think are suitable take the time to research them thoroughly. Do they seem like...
Posted in: Search Engine Marketing | 0 Comment(s) >>
Posted on 18/09/2009 by Jem
Social media have been around for many years while for some time now businesses have been getting on board with many planning on doing so. However to ensure succes as well as avoid what could be damaging results there are some key considerations that should be thought about and planned. Here is a shortlist of some of these.
Strategy; some thought needs to be out into what the purpose of a businesses reasons for engaging with social media is.
Policy; alongside a strategy, before engaging with social media you need some sort of policy. This would include guidelines about what your people can say and can't say, what they can do and what happens of they leave your business.
Team; some people...
Posted in: Social Media | 0 Comment(s) >>
