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Blog - October/2009
Posted on 27/10/2009 by Jem
When working with a Search Engine Optimisationi (SEOi) agency it’s important that the relationship is smooth for your campaign to be successful. Here are ten factors worth knowing when you work with an SEO agency that will facilitate the relationship and result in a successful campaign.
1. Expectations; having realistic expectations that are related to your budget are vital if the campaign is to go well. If you want your site to be top for highly competitive generic phrases such as 'life insurance' or 'houses for sale' then you're going to need a large budget, it's probably going to
take the agency a lot of time and so you'll need a fair amount of patience as well. The sites that are top...
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Posted on 22/10/2009 by Anne
L’instant décisif
At home I have a framed picture of Henri Cartier-Bresson, a famous French photographer. It was published on the first page of a French newspaper printed the day after HCB died at the age of 96. The head line runs “L’instant décisif”, the decisive moment. This expression was coined in the fifties to describe the type of photography that HCB practiced and advocated. It means that photography is about capturing this unique moment, when everything falls into places, composition, characters and light...
How on earth does this relate to online marketing you ask? Well actually looking at this picture yesterday I was thinking that everything in life is about timing, and that...
Posted on 20/10/2009 by Anne
The Gym Group signs over 20,000 new members with online campaign from White Hat Mediai
The Gym Group, the UK's first low-cost chain of health clubs, has attracted more than 20,000 new members with a website and online campaign created by White Hat Media.
The Gym Group, which has five gyms in Surrey, London, Liverpool and Manchester, has been widely covered in the press due to its new approach to facilities, membership costs and contracts. The gym is open 24 hours a day, 7 days a week, and membership costs are between £9.99 and £14.99 per month. There are no contracts and customers are free to leave at any point.
Four gyms in London, Surrey and Liverpool opened between November 2007 and...
Posted on 19/10/2009 by Zac
Twitteri triumphed last week in a media battle for free speech. I’m sure you’re now familiar with the Trafigura story, but if not here’s a quick recap.
Trafigura are an oil trading company accused of illegally dumping toxic waste off the Ivory Coast. In a desperate attempt to save face they instructed their lawyers, the firm Carter-Ruck, to impose a super injunction (an injunction on an injunction so said media outlet can’t publicly announce that it can’t publicly announce something) on the Guardian newspaper (who initially broke the story). And so they could not publicly report their findings or the parliamentary goings-on in regards to the Trafigura toxic issue.
However you can’t hold...
Posted on 08/10/2009 by Zac
There had been some speculation of Google’s dominating position online, what with Twitteri implementing real time search, Microsoft unveiling Bingi and buying Yahoo. However, as we should have suspected, Google had an ace up its sleeve.
Wave is the new personal communication and collaboration tool from Google, and is set to revolutionise how we communicate online by combining all past and present mediums into one essential app of the future. Wave amalgamates email and instant messaging, wikis and social media into a single user friendly application that allows real time collaboration involving rich media. A typical ‘wave’ will be equal parts conversation and document where you can share...
