White Hat Media developed for BTR Direct, UK based e-tailer of DVDs and Blue Ray discs, an automated open source e-commerce shop, enabling the retailer to easily manage and sell over 65,000 product references.

BTR Direct operates in a competitive market. They needed new technology to accommodate a larger number of products, without impacting their staff structure.  After having consulted a number of agencies, BTR Direct’s MD, Peter, believed that White Hat Media’s expertise in open source e-commerce based solutions was the best choice for his business.

At White Hat Media we have been a long time user and advocate of open source solutions. Drupal, which recently won the Hall of Fame in the 2009 Open Source CMS Awards, is our CMS of choice and the BTR Direct site was developed using Drupal CMS and Ubercart.

The e-commerce solution produced by White Hat Media provides BTR Direct with an easy and cost effective way to manage and sell the large catalogue of products that they were looking for.

Read the BTR Direct case study

Posted on Thursday, November 26th, 2009 at 1:38 pm in Ecommerce, web development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.