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Blog - November/2009
Posted on 26/11/2009 by Anne
White Hat Mediai developed for BTR Direct, UK based e-tailer of DVDs and Blue Ray discs, an automated open source e-commerce shop, enabling the retailer to easily manage and sell over 65,000 product references.
BTR Direct operates in a competitive market. They needed new technology to accommodate a larger number of products, without impacting their staff structure. After having consulted a number of agencies, BTR Direct’s MD, Peter, believed that White Hat Media’s expertise in open source e-commerce based solutions was the best choice for his business.
At White Hat Media we have been a long time user and advocate of open source solutions. Drupali, which recently won the Hall of Fame in the...
Posted on 23/11/2009 by Zac
From a journalistic point of view, search marketers can come under a lot of lexicographical fire when it comes to writing copy. However, I strongly believe producing keyword rich content does not have to come at the sacrifice of quality prose.
Writing is a craft, as is optimising content to perform well in the search engines and it’s fully possible to have the two working in perfect harmony. Just before I started an SEOi internship through Wired Sussex all those fateful years ago, I was doing some research and came across an article on search marketing written by Charlie Brooker. Now I don’t want to join a cult but if Charlie started one just show me where to sign. In his article the self-...
Posted on 16/11/2009 by Anne
Last week, a major American airline fired one of their employees for having engaged with a customer after the latter had expressed his opinion on the poor usability of its website.
Facebook and Twitteri, to name just two of these highly popular social media sites, give (un)happy customers / citizens a very powerful and instant platform to make their voice heard, to an extent that has never been seen before. For fun I cherry picked some “customer experience related” twitter posts this week, which I’ll leave for your judgement (please note that they are strictly reflecting their authors’ opinion, neither mine nor that of White Hat Mediai).
"I had a very positive customer service experience...
Posted on 09/11/2009 by Zac
Many SEOi's believe that content is king. Quality content will always do well online, people will link to it, disseminate it for you, often it can take on a binary life of its own and raise your brand’s awareness with little more effort expended by the creator. And we’ll happily produce it for free as long as it garners us some positive link equity and other such digital marketing perks.
However for newspapers the game is a bit different. For years now the major broadsheets and tabloids have been giving away their content for free. Why spend £1.20 on the paper when you can surf the website without having to pay? This is the quandary I find myself in most days. I’ve compromised by reading...
