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Blog - January/2010
Posted on 27/01/2010 by Jem
Now that we're well into the first month of the New Year I started to think of what might be a few digital marketing New Year Resolutions for a business in 2010. Many will already be doing many of these things but if not then maybe these will help you.
1. Build followers of the people you want on twitter; put your twitter profile in your email signature, on your business card, put a link to it on your website home page and anywhere else you can.
2. Start a new blog or keep your blog updated and interesting; many blogs suffer from not being updated regularly or being dull. Read your favourite blogs through Googlei Reader and sign up to their feeds. Many of these will inspire you. Keep a...
Posted on 21/01/2010 by Anne
Today I am having a look at the questions of B2B brands and their approach to social media.
Gartner predicts that in 2010 more than 60% of Fortune 1000 companies will engage in some form of social media. As social media touch the majority of the population on a daily basis, it is natural enough that consumer brands now embrace these to connect with their consumers or fans. What about B2B brands?
Because of the fear of seeing industrial know-how escape them and strategic market information being leaked to the competition, many B2B brands are still risk-averse to giving up control to user-generated content, and to openly connecting with the wider public. In fact, many B2B brands have so far...
Posted on 21/01/2010 by Anne
Snow has been here again, reminding me on my last trip to Paris, for XMAS, on Eurostar.
So to start this year's blog, I thought that I would look back on my Eurostar experience over the Xmas period as I was trying to go to Paris to spend holidays with my French family.
Soon after five trains had broken down in the tunnel on December 19th, Eurostar started to send email updates every day, asking their customers to check the Eurostar website every evening at 8pm for traffic information.
Are emails good enough to communicate in a crisis period?
After having said that traffic would resume normally on the Tuesday, Eurostar updated us on Monday 21st to say that trains running on Tuesday will...
Posted on 19/01/2010 by Zac
Real time search results. Recently we've seen both Googlei and Bingi attempt to include Tweets in their SERPsi however it was apparent from the out-set that they weren't quite ready. From a ranking perspective it simply didn't seem fair that people could get a number one result just because they were the last person to tweet a certain search term. So this year hopefully Google (and the other search engines) can develop a fair and effective way of integrating real time search.
Conversion ratei optimisation. One of the most important reasons for a business to improve its online presence through SEOi is because it wants more people to find its website and to make more money. However often the...
Posted in: BING, Content optimisation, Industry News, Social Media, Twitter, Yahoo | 0 Comment(s) >>
Posted on 07/01/2010 by Sarah
I was awake at 4am the other day thinking about how I would get to work if the forecast 8 inches of snow was correct. Then it dawned on me (not the actual dawn, that's not til 7.30am) that it didn't matter because I could work from home. During the big freeze in the winter of 1963, Britain was a much more industrial nation - factories closed and public services really struggled, although more schools stayed open because most people lived close enough to walk. Now, broadband internet means that a great number of employees can work from home. When it snowed 2 years ago, I walked to work through the snow, 3 miles across the fields. This time, I just turned on my laptop.
The clear division...
