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Blog - February/2010
Posted on 25/02/2010 by Zac
Social media flourished in 2009 and this year it's going to become an even bigger player in the way we browse, consume and share information online. Below are my predictions for the biggest trends regarding social media's development in 2010.
1. Social Search. Googlei's dominating share of the search market will be disrupted further. Last year Microsoft mixed things up with their decision engine Bingi which included some social features. Facebook and Twitteri have been pioneering real time results for a while now and we’ve witnessed the search engines try to include their updates in the SERPsi, not altogether successfully however. This year, rather than you going to a search engine, the...
Posted on 16/02/2010 by Duncan
I was doing some research the other day for a presentation based around the role of digital and particularly social media for a B2C brand and came across a post on Mashable about changing the world through social media.
The interesting part for me was point 7 - build it on Drupali. Why is that interesting? Well, mostly because all of our new website developments are based on Drupal and we love it at White Hat Mediai.
There is clearly a massive amount of buzz around social media, mainly around the popular social networking sites Twitteri, Facebook, Foursquare etc. as well as the cool ideas and implementations of strategies around social media.
However, these dynamic and community driven...
Posted on 16/02/2010 by Anne
Would you find it useful to know what people say about you in their conversations online? If you are engaging in social media this is not only useful but essential. Being unaware of conversations can be a hazard for your brand / business. It could also mean you miss out on excellent opportunities.
How about finding out about what is being said about your main competitor’s new product? Or understanding what your customers’ perceptions are about a particular issue that may impact on your activity? Or maybe finding out which blogs may be talking about the type of products and services your company is selling? And what would you do if you found out you have a tribe of fans that you were not...
