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Blog - May/2010
Posted on 11/05/2010 by Anne
April 2010 has been a busy month in search and social media, so I cherry-picked six news stories which should be of interest to online marketers among which, a report on Facebook advertising; Facebook dropping the fan button; Ning becomes paying; and Googlei introducing site speed in search ranking.
1. Nielsen report on Facebook advertising
Nielsen just produced a research report in conjunction with Facebook on the topic of social media advertising value.
The report distinguishes between three types of ads on Facebook: paid media (classic home page ads), hybrid media (branded ads showing friends who advocate the brand), and last earned media (organic impressions shared by fans of the brand...
Posted in: Bebo, facebook, facebook, Google, Google, Industry News, Ning, Social Media | 0 Comment(s) >>
Posted on 11/05/2010 by Karen
Are you more likely to "like" a brand or organisation that your friends on Facebook are connected to? And are the paid advertisements equal to or more/less effective than endorsements from your friends? These are questions that marketers from across the board are asking themselves when devising their Facebook and social media strategies: What is the best approach to take, Facebook CPC or relying on "earned" mentions?
My initial response to these questions would be that because of Facebook’s social nature based on friendships and trust, I am probably going to "like" a brand which my peers connect with or recommend, as opposed to clicking a (sometimes obtrusive and more often than not,...
Posted on 04/05/2010 by Zac
Last week Facebook changed the 'become a fan' option to simply 'like'. This alteration was down to the fact that liking something is less of a commitment and so people are more likely to do it over becoming a fan. Apparently users have been clicking the 'like' button twice as much as they previously interacted with the 'become a fan' option. However my social media clients are yet to see this spike, the number of likes has steadily increased but at the same rate as before so I for one am still waiting for the analytical evidence.
I agree with Facebook that the connotations of becoming a fan are indeed heavier than to simply 'like' something so user interactions with community pages are...
Posted on 04/05/2010 by Anne
You should dedicate 1/3 of the time to reading other people's blogs and researching topics for your own, 1/3 to writing content and 1/3 to promoting your content. How do you go about this last third? Let me tell you a story.
Dolly is this beautiful cat on the picture. It belongs to the pub next door to our house.
[caption id="attachment_887" align="alignright" width="323" caption="Dolly, the pub's cat"][/caption]
She is really funny because she spends lots of time visiting her neighbours' houses, including ours. Whether she is welcome everywhere I don't know but looking at how she is really good at getting our door open, and at getting free food served, I bet she now knows all the...
