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Blog - June/2010
Posted on 25/06/2010 by Steph
It has become apparent that there are many ways in which you can become educated. Skills provided by education can also be gained through real life experiences which help you to adapt to situations and effectively achieve your goals. Having a school education is focused on your achievements through certificates, diplomas, passing tests and achieving good grades.
School education is a confined learning environment with set discipline in the forms of the curriculum and the institutions internal structures of how they teach. Social media, marketing and technology practices all advance and grow within society, education is similar to these practices in that it changes constantly. As society...
Posted on 22/06/2010 by Sarah
Last week I had to venture into a well-known furniture store to pick up a new desk to accommodate the growing team at White Hat Mediai. In my haste, I picked up the wrong size desk and had to go through the tedious rigmarole of returning the first item before collecting the second. I had a little trouble locating the Returns desk. It got me thinking about store layouts, and how customers need signposts, and what happens when someone decides to take a shortcut. Exactly the same thought processes are needed for designing navigation on your website.
I arrived at the store and I knew where I wanted to go, but there were no obvious signs so I had to ask inside. The helpdesk told me I needed to...
Posted in: CRO, Ecommerce, Google, navigation, Usability, Web Design, web development | 0 Comment(s) >>
Posted on 18/06/2010 by Steph
Coming from a marketing degree and now interning at White Hat Mediai, it becomes apparent that companies in the industry are in a constant battle trying to define and prove their status as ‘social media experts’ against the online world throwing the term around so loosely.
As social media grows, more people are calling themselves a social media expert without any real knowledge. In 2009, 15,740 users on Twitter claimed to be social media experts. As social media is growing so quickly and with no official social media expert certification, it can be difficult to build a name for yourself as a true expert rather than just a well informed enthusiast.
It comes down to what defines a social...
Posted on 15/06/2010 by Duncan
Having worked for a leading email service provider the methods and effectiveness of email as a marketing channel has always been held in high regard by me. Having preached and taught all my clients about best practice, great techniques and how to utilise email marketing to it's full potential, it dawned on me that a lot of these principles can be implemented through your messaging on social networks like Twitteri.
So I have broken down the lessons we can take from effective email marketing and how they can be implemented via Twitter.
Your Audience (List Data / Followers)
Who is your audience? It always used to be a classic numbers game in email marketing the bigger your email lists the...
Posted in: Email Marketing, emailmarketing, Social Media, SocialMedia, tips, Twitter, Twitter | 0 Comment(s) >>
Posted on 09/06/2010 by Andy
As well as brand recognition and exposure, having a podcast of your own can bring some unique benefits to your business. These include gaining trust and influence, engagement with a focused community of enthusiastic listeners and establishing your business as a trusted advisor, leader and expert in your industry.
Here are four questions to ask yourself to see if podcasting could be a good fit for you in your marketing and communication strategy.
## 1. Are you passionate and enthusiastic about what you do?
The most crucial things you need if you want to produce a podcast are *passion* and *enthusiasm*. You've probably heard the phrase, *"Content is king"*, well your passion plays a very big...
Posted in: none | 0 Comment(s) >>
