01273 704 771
Blog - July/2010
Posted on 28/07/2010 by Steph
We are currently in the era of Web 2.0i. An era focused on the predominant principle of participatory based communication. New virtual mediums of communication and technology offer many social and cultural benefits, shaping the way in which we commodify ourselves. Looking to the future of communication, Web 2.0 will shift to a semantic based Web 3.0, providing full context to the information we search for online.
In a consumer society, the surface appearance of our self-image is of the highest importance and value. To consume is to allow yourself to belong and confirm a place within the wider social system. By belonging to a social network system, you are aiding yourself in becoming...
Posted on 26/07/2010 by Zac
Taken from my presentation at the latest Brighton SEO conference.
As we move from an industrial civilisation to an information civilisation we are spoilt with choice, but with the multitude of options that the proliferation of digital technologies has presented to us are we still being restricted by omniscient authors we often don't even consider.
Let's reflect on the links that many of us are in the practice of building. Inbound hyperlinks are important as a vote of confidence, and this isn't going to change any time soon. In fact, they will only become more important and the actual quality of the link will become ever more prevalent too. At the start of any SEO campaign we perform some...
Posted on 20/07/2010 by Steph
Marketing as an Art
The art form of marketing involves many non-verbal communication processes involving subtle and subliminal messages addressing specific audiences. The art form of good marketing consciously and unconsciously creates connections by playing on emotional ties and utilising certain aesthetics, creating involvement between consumers and the advertising. For example the Andrex brand uses some fundamental tools to create emotional ties to their adverts. Their image of a golden Labrador puppy connotes cuteness, playfulness and loyalty, initially from the dog but this symbolises their brand, so ultimately from the company as a whole. This results in unconscious and conscious...
Posted on 15/07/2010 by Zac
Making sense of the vast amounts of information available on the World Wide Web is no mean feat and the likes of Googlei, Yahoo and now Bingi do their best but let's be honest - SERPsi are so 2008.
The aim of the semantic web is for the machines to lucidly understand the relationships between bits of data so that when the user is searching for something online the results returned are absolutely spot on. Some surfers think we're nearly there, however my own browsing experiences lead me to believe that we're still far from it.
After a recent trip to Colombia I started reading books with a desert island/shipwrecked theme; The Beach, The Coral Island, The Story of the Shipwrecked Sailor etc....
Posted on 08/07/2010 by Karen
A recent blog post and case study by Econsultancy has brought social conversations into the search realm. The post outlines a case study undertaken by Econsultancy on Magners cider whereby it appeared that online conversations mentioning the brand drove the Magners.co.uk website up search engine rankings for both brand and generic key words. Econsultancy had optimised the new Magners web site but there were no back links to it yet as it was sitting at a new domain.
It seemed that social conversations may have played a factor and Econsultancy set up a test site for the theory and you can read about the full results here. These social conversations did not include hyperlinks but instead...
