We experts in natural search know that Google loves content but how is it possible to provide content that is interesting enough to actually bother writing.

With IP addresses now running out and everyone and his dog and cat and budgerigar building websites all the time the amount of content amassing on the web is growing exponentially. Of course much of it is utter rubbish, possible even most of it is and unfortunately much of this rubbish has been put there simply because of the search engines and nothing else. It has to be said that that is an amazing irony.

A search engine’s job is to find content that is relevant to the search but in order to do get traffic site owners create masses of pages full of rubbish. Even if you don’t want to write your own rubbish, you can now pay ex-farmers in the Far East to do it for you or even get software to create it automatically. That has to be hugely sad doesn’t it? One day growing rice and the next writing drivel about widgets for the benefit of some site owner.

I started writing this blog for all the wrong reasons ie to get noticed by search engines and so our site more highly listed. But now and on reflection that is silly. Now I’m writing it because I want to and I feel all the better for that.

So for this evenings post the advice is ‘to stop writing rubbish for your website’. Write good interesting content that you enjoy writing and then people might actually read. You’ll feel better about it and your readers will enjoy it more.

New site, new blog. Having been involved with the build and marketing of literally hundreds of sites over the last ten years or so, working on one’s own site has to be the toughest challenge of all. So what aspects did we have to consider? The first thing is that it had to be interesting and rather than full of ’stuff about us’ have ’stuff you might want to know’. This is because, let’s face it, so many sites are just plain boring. Then after that it had to say good things about our clients, our people and what we do so that organisations think they should contact us about using our services and products because White Hat Media is a business and has mouths to feed. Then of course the site has to be optimised as much as possible because that’s what we do.

The important and difficult thing here was what sort of priority to put this all in. And the answer is that all of these are important, and of course the site had to look good. So here it is, after months of agonising and lots of work the new site is up and will continue to evolve. It’s very much a team effort and we’re very proud of it, so many thanks to everyone who sweated to make it happen. But a website never stays still and shouldn’t stay still. So if you’re reading this then bookmark our site and watch it grow and evolve and tell us what you think.