You should dedicate 1/3 of the time to reading other people’s blogs and researching topics for your own, 1/3 to writing content and 1/3 to promoting your content. How do you go about this last third? Let me tell you a story. (more…)

First embraced by academics, geeks, political commentators and activists at the end of the nineties, blogs have now become a widely used medium. In August 2008, 14.5 million people in the UK visited at least one blog (Source: Econsultancy Internet Compendium). It is easy to imagine that this figure is much higher today than in August 2008.

So why should businesses be blogging, and how to get started? This is what I’ll have a look at today. (more…)

Now that we’re well into the first month of the New Year I started to think of what might be a few digital marketing New Year Resolutions for a business in 2010. Many will already be doing many of these things but if not then maybe these will help you. (more…)

L’instant décisif

At home I have a framed picture of Henri Cartier-Bresson, a famous French photographer. It was published on the first page of a French newspaper printed the day after HCB died at the age of 96. The head line runs “L’instant décisif”, the decisive moment. This expression was coined in the fifties to describe the type of photography that HCB practiced and advocated. It means that photography is about capturing this unique moment, when everything falls into places, composition, characters and light…

How on earth does this relate to online marketing you ask? Well actually looking at this picture yesterday I was thinking that everything in life is about timing, and that online marketing campaigns are no exception. (more…)