You should dedicate 1/3 of the time to reading other people’s blogs and researching topics for your own, 1/3 to writing content and 1/3 to promoting your content. How do you go about this last third? Let me tell you a story. (more…)
Real time search results. Recently we’ve seen both Google and Bing attempt to include Tweets in their SERPs however it was apparent from the out-set that they weren’t quite ready. From a ranking perspective it simply didn’t seem fair that people could get a number one result just because they were the last person to tweet a certain search term. So this year hopefully Google (and the other search engines) can develop a fair and effective way of integrating real time search.
Conversion rate optimisation. One of the most important reasons for a business to improve its online presence through SEO is because it wants more people to find its website and to make more money. However often the conversion rate isn’t as high as it should be. We’re now into the realms of conversion rate optimisation and this year I think it’s going to be important for more agencies to introduce CRO as part of their standard SEO process. It’s very measurable, normally with a good ROI when done well and therefore should be an added string to any SEO bow.
The key to this is thorough research, coupled with good old fashioned trial and error.
Target one or two keywords per page. Potential customers will be searching a range of different keywords, and no site targets only one throughout, unless its product or service is extremely limited. So, you need to gage what are the most precedent keywords on each page of your site, and then rewrite the copy and start to optimise the meta data around those specific targets.
There are many keyword research tools available online, I prefer to stick to the trusted main players – Google’s AdWords, Wordtracker and the fairly new Google Search Based Keyword Tool, beta version. Although it’s primarily for pay per click campaigns, AdWords is awesome because it provides you with a range of metrics that tell you the average search volume of the keywords, their competitiveness and their cost (were you bidding on them for PPC). With this data you can judge if it’s worth targeting certain keywords for organic search, or going for the long tail and spying a gap in the search market.
Tactical SEO is often overlooked by both search engine optimisation (SEO) agencies and internal marketing teams. What is tactical search engine optimisation and how can you use it to drive more traffic to your website?
Tactical SEO is making use of search opportunities by dynamically, targeting key phrases, often short term for higher relevant traffic. When looking at SEO, many people often only consider strategic search, that’s to say the words they want to be top for on a long term basis and how to achieve those top positions. However tactical or short term SEO can be used very effectively to attract more relevant and targeted traffic to your website. (more…)
