Last week I had to venture into a well-known furniture store to pick up a new desk to accommodate the growing team at White Hat Media. In my haste, I picked up the wrong size desk and had to go through the tedious rigmarole of returning the first item before collecting the second. I had a little trouble locating the Returns desk. It got me thinking about store layouts, and how customers need signposts, and what happens when someone decides to take a shortcut. Exactly the same thought processes are needed for designing navigation on your website.
(more…)

White Hat Media developed for BTR Direct, UK based e-tailer of DVDs and Blue Ray discs, an automated open source e-commerce shop, enabling the retailer to easily manage and sell over 65,000 product references.

BTR Direct operates in a competitive market. They needed new technology to accommodate a larger number of products, without impacting their staff structure.  After having consulted a number of agencies, BTR Direct’s MD, Peter, believed that White Hat Media’s expertise in open source e-commerce based solutions was the best choice for his business.
(more…)