Now that we’re well into the first month of the New Year I started to think of what might be a few digital marketing New Year Resolutions for a business in 2010. Many will already be doing many of these things but if not then maybe these will help you. (more…)
Snow has been here again, reminding me on my last trip to Paris, for XMAS, on Eurostar.
So to start this year’s blog, I thought that I would look back on my Eurostar experience over the Xmas period as I was trying to go to Paris to spend holidays with my French family.
Soon after five trains had broken down in the tunnel on December 19th, Eurostar started to send email updates every day, asking their customers to check the Eurostar website every evening at 8pm for traffic information.
L’instant décisif
At home I have a framed picture of Henri Cartier-Bresson, a famous French photographer. It was published on the first page of a French newspaper printed the day after HCB died at the age of 96. The head line runs “L’instant décisif”, the decisive moment. This expression was coined in the fifties to describe the type of photography that HCB practiced and advocated. It means that photography is about capturing this unique moment, when everything falls into places, composition, characters and light…
How on earth does this relate to online marketing you ask? Well actually looking at this picture yesterday I was thinking that everything in life is about timing, and that online marketing campaigns are no exception. (more…)
