Facebook’s advertising capital was previously held in being able to target who, what and when. The latest weapon in its artillery is: where! Now the world’s largest social network with over 500 million users has recently announced its new geo-location service, Places. The announcement of Places is starting to cause a bit of a stir in the circles of marketing and advertising. Facebook’s geo-locations service allows users to see where friends are and share location details in real time. Many believe it to be a long overdue feature. Popular social networking services such as Twitter, Foursquare and Gowalla are already offering location based services (LBS) through a variety of portals and platforms.

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In a recent piece of work for one of our clients we started experimenting with Drupal for Facebook, a set of modules and themes which turn Drupal into a Facebook application framework. This is a great addition for us at White Hat Media, because we love Drupal, and we love social media.

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Many feel that Facebook is the best thing since sliced bread in the social media world at the moment and perhaps the whole social media buzz is becoming a little cliche in both the consumer and business world. However, there are also many companies who have yet to embrace Facebook as a mean to grow their business and connect with consumers on an individual basis as well as en masse. (more…)

April 2010 has been a busy month in search and social media, so I cherry-picked six news stories which should be of interest to online marketers among which, a report on Facebook advertising; Facebook dropping the fan button; Ning becomes paying; and Google introducing site speed in search ranking. (more…)

Are you more likely to “like” a brand or organisation that your friends on Facebook are connected to? And are the paid advertisements equal to or more/less effective than endorsements from your friends? These are questions that marketers from across the board are asking themselves when devising their Facebook and social media strategies: What is the best approach to take, Facebook CPC or relying on “earned” mentions?
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