The Fan is Dead But Long Live the Like, Is This Facebook Admitting it’s Now Just a Marketing Platform?
Tuesday, May 4th, 2010Last week Facebook changed the ‘become a fan’ option to simply ‘like’. This alteration was down to the fact that liking something is less of a commitment and so people are more likely to do it over becoming a fan. Apparently users have been clicking the ‘like’ button twice as much as they previously interacted with the ‘become a fan’ option. However my social media clients are yet to see this spike, the number of likes has steadily increased but at the same rate as before so I for one am still waiting for the analytical evidence.






















