Last week Facebook changed the ‘become a fan’ option to simply ‘like’. This alteration was down to the fact that liking something is less of a commitment and so people are more likely to do it over becoming a fan. Apparently users have been clicking the ‘like’ button twice as much as they previously interacted with the ‘become a fan’ option. However my social media clients are yet to see this spike, the number of likes has steadily increased but at the same rate as before so I for one am still waiting for the analytical evidence.

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There has been massive outrage online and especially throughout the Twittersphere over the implications and rushed passing of the Digital Economy Act 2010. To manifest the angry sentiments and give voice to the Tweets Wired Sussex hosted a debate at the Lighthouse yesterday evening.

Chairing proceedings was Anthony Lilley, the chief executive of Magic Lantern and an Ofcom board member. He did very well to play devil’s advocate and ask the panel questions on behalf of the bill in an attempt to maintain some balance to the argument, although it was quite clear from the audience and panel’s vibrations that opposition was the reigning opinion.

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When I graduated from Sussex University in 2005 (I can’t believe it’s that long ago now!) with a BA in Media Studies firmly under my belt I felt like the world was my oyster. I could work in documentary film, be a photojournalist, work in advertising or go into interactive and digital media with all the skills and knowledge I had gained on the course…but how was I going to get there? How was I going to land that vital first job in the media industry? (more…)

On Monday 15th June I was watching the evening news on TV showing a peaceful demonstration against the elections’ results in Iran. However peaceful, this demonstration flared up in panic and anger when police forces started to shoot in the crowd, killing a young man.
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White Hat Media would like to congratulate and thank Colin Humphrey for all his hard work for our company during his time with us. Colin was an asset to our development team and his talents help us to develop existing applications and carry out important research.

We took Colin on as part of the Brighton Internship Programme (BIP) which is supported by Wired Sussex . (more…)

Our web dev and sys admin Nick and his partner Sam have had a baby boy this morning weighing in at 6lb 4oz, all are well and made it to hospital through the snow. Record time, was all over in an hour so should be back in time for Eastenders tonight!

Congrats from all the team at White Hat…

Mobile phones now outnumber PCs two-to-one and that ratio is expected to grow to three-to-one by 2010. By the same year mobile phones are expected to top 3 billion worldwide. In light of this Google is re-launching their mobile search engine in the company’s latest attempt to break into the lucrative mobile phone market.

After many attempts at making their content adaptable to mobile, the search engine giant has not only tailored their results for mobile phone search, but has also designed their interface to be cleaner and faster, in an attempt to draw more customers and get more people to use their phone to search for local data and news. (more…)

Seeing Woolworths and MFI both recently collapse into administration is never good news. I can’t even imagine a high street without a Woolworths on it? Where will I buy my DVD’s and general household knickknacks from now – well actually I feel guilty as I have to put my hand up and admit that I now get most of these items online. Like a lot of people this switch in buying patterns has taken a lot of business away from high street stores.

It’s a sad fact but these two prominent retail names are just two of the latest casualties of the UK economic downturn. So it’s understandable in the current economic climate that businesses are restricting and seriously squeezing their marketing budgets. However the reality still stands that search engines will continue to be the most popular way in which people will look for information and purchase products or services nowadays. (more…)

On Wednesday 28th October White Hat Media headed out from our offices in Brighton and entered a world of e-commerce for the day. Well actually we attended the e-Commerce Expo 2008 at the Olympia in London to be more precise. We went there to meet other industry professionals to discuss the e-commerce issues facing decision makers. Now in its second year the e-commerce expo is exclusively dedicated to the process of selling online – from delivery of relevant website traffic through to service delivery and customer retention. (more…)

In-game advertising involved into US Politics

In-game advertising is a growing market, and we see more and more ads on video games for consoles and online games as well.
Whereas spending on in-game advertising was around £32 million in 2005, the number for 2010 is estimated to be at around £1 billion. (more…)