Bing, who is actually reaping the benefits?
Tuesday, July 21st, 2009Microsoft Corp. registered a 0.4% increase in their search market share in June at the slight expense of Yahoo! not Google, said comScore.
The bigger picture of the worldwide search market now looks like this (figures updated on July 9th):
- Google 90.85%
- Yahoo: 4.26%
- Bing: 3.04%
32% of Bing visitors come from the US, taking BING’s search market share in the US to 8.45% (StatCounter, June 2009), an additional 0.4%, whilst Google remains stable at 65%. However in the UK Bing only represents 2.56% of the search market.
What’s in it for users?
Microsoft presented Bing not as a search engine, but as a decision search engine, offering more contextual, relevant results to help decision making. (more…)
