Marketing as an Art

The art form of marketing involves many non-verbal communication processes involving subtle and subliminal messages addressing specific audiences. The art form of good marketing consciously and unconsciously creates connections by playing on emotional ties and utilising certain aesthetics, creating involvement between consumers and the advertising. For example the Andrex brand uses some fundamental tools to create emotional ties to their adverts. Their image of a golden Labrador puppy connotes cuteness, playfulness and loyalty, initially from the dog but this symbolises their brand, so ultimately from the company as a whole. This results in unconscious and conscious emotional ties being developed between the consumer and the brand.

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There are so many reasons why project management is one of the foundations of web marketing and development, but here are three key ones to think about:

Focusing on the “What”,”When” and “Why”. The Project Manager makes sure everyone (client and development team, marketers, stakeholders etc) know what’s being done, when it happens and why it’s happening. It’s what makes planning and specification documents so key to a successful project. (more…)