Marketing as an Art

The art form of marketing involves many non-verbal communication processes involving subtle and subliminal messages addressing specific audiences. The art form of good marketing consciously and unconsciously creates connections by playing on emotional ties and utilising certain aesthetics, creating involvement between consumers and the advertising. For example the Andrex brand uses some fundamental tools to create emotional ties to their adverts. Their image of a golden Labrador puppy connotes cuteness, playfulness and loyalty, initially from the dog but this symbolises their brand, so ultimately from the company as a whole. This results in unconscious and conscious emotional ties being developed between the consumer and the brand.

(more…)

It has become apparent that there are many ways in which you can become educated. Skills provided by education can also be gained through real life experiences which help you to adapt to situations and effectively achieve your goals. Having a school education is focused on your achievements through certificates, diplomas, passing tests and achieving good grades.  (more…)