I was doing some research the other day for a presentation based around the role of digital and particularly social media for a B2C brand and came across a post on Mashable about changing the world through social media.
White Hat Media developed for BTR Direct, UK based e-tailer of DVDs and Blue Ray discs, an automated open source e-commerce shop, enabling the retailer to easily manage and sell over 65,000 product references.
BTR Direct operates in a competitive market. They needed new technology to accommodate a larger number of products, without impacting their staff structure. After having consulted a number of agencies, BTR Direct’s MD, Peter, believed that White Hat Media’s expertise in open source e-commerce based solutions was the best choice for his business.
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The Gym Group signs over 20,000 new members with online campaign from White Hat Media
The Gym Group, the UK’s first low-cost chain of health clubs, has attracted more than 20,000 new members with a website and online campaign created by White Hat Media.
The Gym Group, which has five gyms in Surrey, London, Liverpool and Manchester, has been widely covered in the press due to its new approach to facilities, membership costs and contracts. The gym is open 24 hours a day, 7 days a week, and membership costs are between £9.99 and £14.99 per month. There are no contracts and customers are free to leave at any point. (more…)
