In a recent piece of work for one of our clients we started experimenting with Drupal for Facebook, a set of modules and themes which turn Drupal into a Facebook application framework. This is a great addition for us at White Hat Media, because we love Drupal, and we love social media.
Last week I had to venture into a well-known furniture store to pick up a new desk to accommodate the growing team at White Hat Media. In my haste, I picked up the wrong size desk and had to go through the tedious rigmarole of returning the first item before collecting the second. I had a little trouble locating the Returns desk. It got me thinking about store layouts, and how customers need signposts, and what happens when someone decides to take a shortcut. Exactly the same thought processes are needed for designing navigation on your website.
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There are so many reasons why project management is one of the foundations of web marketing and development, but here are three key ones to think about:
Focusing on the “What”,”When” and “Why”. The Project Manager makes sure everyone (client and development team, marketers, stakeholders etc) know what’s being done, when it happens and why it’s happening. It’s what makes planning and specification documents so key to a successful project. (more…)
I was doing some research the other day for a presentation based around the role of digital and particularly social media for a B2C brand and came across a post on Mashable about changing the world through social media.
White Hat Media developed for BTR Direct, UK based e-tailer of DVDs and Blue Ray discs, an automated open source e-commerce shop, enabling the retailer to easily manage and sell over 65,000 product references.
BTR Direct operates in a competitive market. They needed new technology to accommodate a larger number of products, without impacting their staff structure. After having consulted a number of agencies, BTR Direct’s MD, Peter, believed that White Hat Media’s expertise in open source e-commerce based solutions was the best choice for his business.
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The Gym Group signs over 20,000 new members with online campaign from White Hat Media
The Gym Group, the UK’s first low-cost chain of health clubs, has attracted more than 20,000 new members with a website and online campaign created by White Hat Media.
The Gym Group, which has five gyms in Surrey, London, Liverpool and Manchester, has been widely covered in the press due to its new approach to facilities, membership costs and contracts. The gym is open 24 hours a day, 7 days a week, and membership costs are between £9.99 and £14.99 per month. There are no contracts and customers are free to leave at any point. (more…)
