Since the site was created in 2007, LinkedIn SlideShare has had more than 10 million presentation uploads, drawing 50 million visitors and 3 billion views a month, with 400,000 new presentations being added per month.
The appeal of LinkedIn SlideShare is obvious – it’s highly visual, extremely browseable, and information found in presentations is easy to digest.
More and more marketers across the globe are using the platform as a component of their B2B digital strategy - the six most used tags on LinkedIn SlideShare are business, statistics, social media, market, trends, and research.
If you are looking to increase your search rankings, boost your social presence and make the move into more visual content, then LinkedIn SlideShare is a must.
Our experts have found five fantastic LinkedIn SlideShare presentations to help get you off to a great start.
Five must-watch presentations on LinkedIn SlideShare Marketing:
"Think LinkedIn SlideShare couldn't possibly generate new leads for your business? Think again. As stated in this fantastic presentation, LinkedIn SlideShare gets 5x more professional users than any other social platform, providing a unique opportunity to get in front of the people you wish to market to. A must-watch for any business looking to harness the full power of this platform."
"The Content Marketing Institute is back again with a fantastic slideshow covering some of the most important things you should be including in your slideshows and the content you link to them from. For example, a slideshow is an interactive medium, so why not make it super-interactive with innovative designs and 'animations' (you'll see)? It also covers some of LinkedIn SlideShare's most powerful tools, many of which you won't see the likes of anywhere else!"
"In our attempts to balance a regular company blog coupled with an effective Social Media presence, how can marketers then throw LinkedIn SlideShare into the mix? Coming up with ideas for presentations doesn't have to be a time-consuming affair, as stated in this fantastic SlideShare by Content Marketing Institute, which takes us through a number of topics to focus on."
"Direct from the horse's mouth, this awesome slideshare from LinkedIn SlideShare covers all the basics and provides a superb grounding in the whys, whats, wheres and hows of the platform. Not only that but it's packed to the brim with helpful tips and tricks to multiple your viewer numbers and build a following, including sections on optimising design, increasing virality and creating your decks."
"Still on the fence on whether to dip your toe into the world of LinkedIn SlideShare marketing? This presentation lists ten valid reasons why you should be building a presence on the popular network. Using their Analytics tools, you can find out where your views are coming from, view traffic sources and measure engagement from each upload, allowing you to craft a successful LinkedIn SlideShare strategy which brings traffic to your website."
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