It seems like all the tech blog sites are telling us smartphone adoption is currently experiencing exponential growth. No surprising considering the likes of an iPhone of HTC Android are becoming the de facto in mobile ownership.
Likewise, QR (quick response) codes and other 2D codes are expected to see widespread adoption this year.The ability for QR codes to connect people to an array of digital content is very useful for both marketers and consumers. By simply scanning a QR code with an iPhone, Android or some other camera-enabled Smartphone a variety of content can be delivered. Maps, videos, images, web pages, telephone numbers, vCards, SMS and more.
So where are the numbers to glue these two claims together and to really persuade the guys up top to invest a little more in mobile marketing? Who are buying these smartphones? Who are using them? Where are they being used? What are they being used for?
Enjoy and I hope you find it useful :)
- 50% of local searches are performed on a mobile device
- 3.45 billion searches are expected in 2012 with local search volume growing 50% every year
- 80% of searchers research online before purchasing in a 10-20 mile radius
- 86% of mobile Internet users are using their devices while watching TV
- Half of all connections to the Internet are via a mobile device
- 91% of mobile Internet is used to socialize
- Over 33% of Facebook members use Facebook mobile
- Over 50% of Twitter members use Twitter mobile
- Over 200 million YouTube views are made everyday from mobile devices
- Women aged 35-54 are the most active group in mobile socialization
Sources:
