New site, new blog. Having been involved with the build and marketing of literally hundreds of sites over the last ten years or so, working on one's own site has to be the toughest challenge of all. So what aspects did we have to consider? The first thing is that it had to be interesting and rather than full of 'stuff about us' have 'stuff you might want to know'. This is because, let's face it, so many sites are just plain boring. Then after that it had to say good things about our clients, our people and what we do so that organisations think they should contact us about using our services and products because White Hat Media is a business and has mouths to feed. Then of course the site has to be optimised as much as possible because that's what we do.
The important and difficult thing here was what sort of priority to put this all in. And the answer is that all of these are important, and of course the site had to look good. So here it is, after months of agonising and lots of work the new site is up and will continue to evolve. It's very much a team effort and we're very proud of it, so many thanks to everyone who sweated to make it happen. But a website never stays still and shouldn't stay still. So if you're reading this then bookmark our site and watch it grow and evolve and tell us what you think.
