So 2009 is upon us so what do we think will happen within the search engine optimisation (SEO) industry in 2009? Will it follow the economic trend of the past few months or be the exception to the rule and see a rise in popularity. What other directions should we be looking towards for our clients in this coming year?
How will the fortunes of standard search engine marketing such as pay per click (PPC) stand up now that people are tightening belts? Growing trends have shown us that the way forward for a lot of our clients is to pursue higher organic search listings. This trend occurred even before the economic slowdown had begun.
With more and more internet friendly mobile devices hitting the market in 2009, this is the time to be making sure your website is mobile search friendly. You have to ask yourself the question - Is there a downsized version of your website that can be easily downloaded and viewed on an iPhone or Blackberry?
People are used to doing everything on the fly and acting on decisions immediately and they now expect everything to be at their finger tips. Searching and using the internet will be no different whether they are looking for a local restaurant or an overseas flight, the sooner they find that information the better it is for the person selling it.
If you were to add to this the various means that people can now use to make their search, being flexible could be the key to internet success over the coming year. It is currently possible to search for a restaurant using the sat nav in your car or the television set at home and this will only expand.
Have you thought about doing a video to promote your company? It is thought that video will become the most important medium online in 2009. YouTube.com is now the second most popular search engine in the world. In todays internet search world the more ways people can find you and view what you’re selling, the greater possibilities it provides you. A video will keep people’s attention more than a static advert ever will.
With companies more savvy to their online spending habits and no longer just looking at the hits achieved to determine its success, they want solid Return on Investment (ROI) numbers. This will greatly influence a company’s expenditure for the upcoming year.
In this regard the importance of SEO will come to the forefront in a much higher regard. Method’s such as blogging and social media marketing have been used successfully for some time in SEO now, but their use should remain as important as ever as the web develops further. Blogging is essential for keeping your content up to date and maintaining a keen following of users and should be one of the most important tools for SEO in 2009.
So it could be said that in 2009 to expect more of the same with just a couple of new things to think about in the coming year concerning the maximisation your web ROI. White Hat Media can confidently assure business owners that SEO remains one of the best value means of achieving more business and better ROI in 2009.
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