Local SEO (the modern-day upgrade for the Yellow Pages) is focused on providing results that are relevant to a searcher based on their current location. Whether you're running a PPC campaign or are looking to optimise your website to inform people near your business of your whereabouts, local SEO is exceptionally important.
In a recent study, it was found that found that 60% of consumers have used local information in ads. Moreover, 18% of local searches generate sales within 1 day. (Pretty impressive, right?)
Want to know how to get up to speed with Local SEO for your business? We've hand-picked the five best, most informative articles from the web within the last month that will tell you everything you need to know to ensure your website captures the attention of your local audience.
"After watching the excellent Greg Gifford at Brighton SEO talking about LoMo (local mobile) I see that DealerOn are now testing Google's Customer Match. Not only targeted at car dealerships, customer match allows businesses to retarget existing customers with customised ads by uploading lists through a secure upload process. What’s more, Google can also supply their own additional local customer data based on demographic, psychographic and geographic parameters to then market to anonymously."
"Have you recently moved offices and are concerned with losing your rankings in the local SEO game? The experts at Search Engine Land take us through nine (yes, nine!) crucial steps to undergo to ensure your website doesn't suffer. The piece contains the obvious information (such as updating your website with the new address) and the not-so-obvious (such as hiring a trusted Google photographer if you’re worried about Street View being wrong for your new location). An excellent read which I'm sure many will find incredibly useful!”
"For big businesses, SEO can be expensive and time-intensive, involving multiple meetings with different departments and numerous key stakeholders, inevitably holding up the process of implementation interminably. However, local SEO represents an opportunity to capture quick wins with a barrel full of low-hanging fruit. Here's a super article from Search Engine Land on what that can mean for business."
"This article contains some really good advice covering many of the basic principles of Local SEO that are ignored in favour of taking larger next steps. At the end of the day, you can try as hard as you like, but without good foundations, you're never going to build a house! A lot of the tips featured are just as true for all SEO such as fixing redirects, 404 pages and increasing site speed but the article also looks at a lot of the things you can do to give you a larger local prescence and gives some great examples of effective campaigns."
"As one of the largest domain hosts in the UK, 123-Reg know a thing or two about websites. This very detailed overview of some of the most important local SEO ranking factors is up-to-date and a great place to start if you're looking to rank better for local search terms."