Somewhere along the line, your brand has decided that you can harness the power of social media to boost brand awareness, engage in social selling and use it as a platform to publicise how your brand will have a positive effect on the lives of your customers.
“If it ain’t broke, don’t fix it.” - Bert Lance
Is there a phrase truer within digital marketing? For years marketers have tried and tested endless methods to boost a variety of KPIs, some working, some not.
These days there are many hundreds of applications that can be used for digital marketing and running a business, which begs the two-pronged question: "which ones should you use and how do you choose them?"