Hitting the Top Spot in Search and Social with The Gym Group

Hitting the Top Spot in Search and Social with The Gym Group

White Hat Media appointed to build, grow and manage social media presence and website

The team at White Hat Media worked with The Gym Group from the very beginning; designing, building and maintaining the company website in order to maximise and maintain SEO capabilities.  

Since the opening of the first site The Gym Group has quickly established itself as a market leader and innovator, priding itself in offering high quality exercise and fitness facilities at a low-cost to members.

Designing, building and maintaining the website on an ongoing basis meant that we were able to maximise and maintain SEO capabilities and success. This naturally led to social media campaigns and outreach which have since generated over 167,800 fans on Facebook and 28,000 followers on Twitter.

What we did:

White Hat Media was commissioned with marketing the chain of hassle-free, low cost, no contract and 24-hour gyms online. This was delivered through achieving top organic positions to drive new members to an entirely web-based sign-up.

This involved the planning and management of a fully integrated search and social media strategy.Following extensive keyword and competitor analysis, the SEO team implemented a strong content strategy as well as universal search using video and local listings. By applying our research we created targeted landing pages and an inbound link strategy to drive top organic positions.

The results:

The Gym Group site saw traffic grow by 226% from unique users to the website between November 2012 to 2015, generating 146,166,273 impressions and reaching 41,460,449 unique users.

The Gym Group Facebook page saw an increase of 368% in audience growth in this same time period to 167,800 fans.

Twitter followers for the account also rose by 90%. ‘Likes' for content rose by 250% overall, with a staggering 27,392,661 organic impressions generated.

What they said:

"White Hat Media has been core to building our brand and sales in the health and fitness sector." - John Treharne, Chairman, The Gym Group. 

“White Hat Media have helped build a fantastic online community. This is an amazing achievement and we’re really appreciative of all their help with this.” - Jasper McIntosh, It and Digital Director, The Gym Group.

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