Case Studies - 3i

3i - http://www.3i.com/

A world leader in private equity and venture capital. 3i is active across all stages of funding.

The Problem
The 3i website was built in flat file format and no on significant on page optimisation had been carried out, although there was a new site being developed. It was recognised by 3i that the web is an important marketing channel and so an online marketing campaign was being considered. 3i intended to grow its business in Asia. This would have had significant implications on the online marketing activities of 3i. Finally, much of 3i’s business was coming through intermediaries such as law firms and merchant banks and so it is important that when these intermediaries carry out research on the web that 3i is prominent in the listings returned by Search Engines.

The Solution
White Hat Media are specialists in Online and Search Engine Marketing and Site Optimisation. In this they take a scientific and careful approach. In order to help 3i improve its website, carried out different tasks. The first step of the SEO work carried out by White Hat Media was an in-depth keyword research. Keyword Research is the cornerstone of good Search Engine Optimisation. Often overlooked it is vital to research the best target key phrases for a site. To get to number one with certain keywords or key phrases the first step is to research and then decide which words or phrases you want to be found with. Afterward, White Hat Media did some SEO consultancy so the 3i personnel could make the necessary changes to the website by themselves. Those advices included Search Engine Copywriting, Page Optimisation, Site Monitoring…

The Business Benefits
After the SEO work was carried out by White Hat Media, the was a significant improvement in their traffic as well as better position held on the major search engines on many keywords such as venture capital, investment capital or private venture capital, for which they are on 1st page on Google whereas they were nowhere to be seen before working with White Hat Media.