Case Studies - Amplicon

Amplicon - http://www.amplicon.co.uk

Amplicon is an experienced company specialized in the distribution and manufacture of products and systems for industrial applications.

They drew their technical competences to areas such as Data Communications, Industrial Computers, Measurement and Control. Amplicon can now provide total hardware & software solutions, allowing you to focus on the specialist aspects of the application.

The Problem
Amplicon works across three core sectors which are:

Industrial Computers.
Measurement and Control.
Data Communications.

Each of these sectors is highly competitive and the web is an important marketing channel for Amplicon. For the last two years Amplicon has outsourced its Search Engine Marketing. It was
felt that this activity needed a new and fresh approach. One main request from Amplicon was to be kept informed of the work done for them.

The Solution
Having carefully reviewed the Amplicon site and its position on Search Engines with selected keywords as well as the sites of competitors, White Hat Media recommended different activities for greater Search Engine visibility and improved website marketing. Those were Detailed Keyword Research per sector, Advanced competitor Monitoring, Website Promotion and Link Building, Site Optimisation and re-engineering to increase the rate of the website, and finally measurement and monitoring of the results. It was decided that there would be monthly meetings between Amplicon and White Hat Media so Amplicon would be kept informed of the work that was carried out and White Hat Media could have feedback on a regular basis.

The Business Benefits
As soon as White Hat Media started working for Amplicon, their daily traffic started increasing, going from approximately 600 pages view a day to 2500 pages view a day in 2 weeks and to more than 4,500 pages view a day 5 months later, increasing the traffic to the site by 600% in 5 months.