Google

Some of our clients here at White Hat Media sometimes source up to 90 percent of their monthly traffic through the search engines. Needless to say SEO is of paramount importance to the growth of these businesses.

If you’re a local bakery looking to shift more dough or a florist looking to cash in come Valentines Day, the new (alright it’s a bit old now, but Google have just pushed out some new content regarding it) beta release for Google Adwords isn’t for you.

I remember the day when the web changed forever for me. It was at the end of the dot com boom in 2001 and I was about to sell my business to a large global corp.

Working during the dot com boom had been like riding on a huge wave of growth and optimism and then one day suddenly it all stopped. I got the call to say that along with a couple of dozen other purchases ‘Large Global’ had decided not to buy, which in their case was unheard of.

It’s the 18^th of January 2012, mark it down, for this is a day for the history books, this is a day where the people rise up against control, this is a day that the people say no to legislation being forced upon them against their will by a government and its representatives that they elected to serve them.

Today is a day of protest.

First I would like to wish everybody a happy New Year. A new year with all sorts up its sleeve I’m sure!

For anyone that doesn’t know I am rather partial to a cream tea breakfast. This has developed into a needless obsession with jam. Yes, I love scones and jam. I rather sadly take great pride in selecting the finest jam I can get my hands on and then enjoy the delights of a beautiful scone filled with fresh clotted cream and jam.

Well, merry Christmas everybody and what a big Christmas present some advertisers have got! Mobile is finally here. Many of us have been gearing ourselves and our clients up in preparation for when mobile technology had advanced to the point that not doing it was a significant drawback, and it looks like that time has now arrived. On Google’s insights blog for the US the iPad 2 came up 6th on the searches and in the UK apparently over 3.5 million people own tablet computers.

In light of the news this morning, it occurred to me that over recent months karma appears to be well and truly catching up with the world’s most notorious dictators.

2006 saw the death and execution of Saddam Hussein after being found guilty of crimes against humanity. The next to drop was none other than the world’s most wanted man, Osama bin Mohammed bin Awad bin Laden, or Osama bin Laden to his friends. The Al-Qaeda founder was stopped in his tracks early in May 2011 by the US special force.

Google has just announced its list of ‘eTowns’ in Britain, France, Italy and Poland. And the winner of the 2011 title in the UK is … Scunthorpe?

It’s been a long time since I’ve written something for the company blog (other than that last post, but forget about that one, because otherwise this set up doesn’t work).

We are all living within a filter bubble, with the search engines and some heavyweight websites tailoring, cutting, boxing and packaging up the results of our search queries into lovely little personalised treats.