Planning & strategy

Content Planning and Strategy from White Hat MediaContent now forms the greater part of most business’s online activities, so it’s important to know how to optimise your short and long-term content marketing strategy to maximise your opportunities and, ultimately, drive traffic to your website.

Developing the right content marketing strategy for your business is a delicate technique, balancing your company message against the wider web and what your audience expects from you. Sometimes this means capitalising on existing marketing activities, sometimes it’s about sharing stories, but whatever it is, you can be sure that we’ll tone it just right for you.

Our tailored strategies help you to achieve any number of specific goals, whether it’s simply building your web presence, reaching out to industry influencers and amassing brand advocates, or generating high-quality backlinks to strengthen your current SEO plan. At White Hat Media we can even develop a highly specific social media content strategy to give your social presence the boost it needs to increase engagement, generate conversations and cultivate a carefully crafted brand identity.

Want to get a content marketing strategy that works for you? Here’s what we can do:

  • A tailored content marketing strategy that promotes your story in a way that audiences won’t be able to get enough of!
  • A marketing plan that builds links to augment your SEO, grows brand awareness on the web and creates a network of influential advocates for your business
  • A social media content strategy that utilises the benefits of different social platforms to work in your favour
  • A content strategy that can work on any social platform, with the option to remove certain platforms depending on how they work for your business
  • A B2B content strategy for businesses that want to develop their network and reach out across multiple channels

Find out how you can make content your friend with a bespoke strategy that finds your niche and profits on it. Speak to one of our content specialists today - call White Hat Media on +44 (0)3455 440223 or email us directly.