Search engine optimisation (SEO) is a process which is applied to a website in order to increase and improve the visibility in search results. The higher a web page ranks for key words or phrases, the more visits it will receive from the most popular search engines.
As specialists in SEO, our tactics involve editing web code, navigation systems, structure and copy as well as correcting any web page errors that may prevent search engine indexing programs spreading the site information.
At White Hat Media we have extensive knowledge of how search engines operate and the keywords potential customers would search for in relation to an industry. We only ever practice ‘ethical’ SEO strategies, this means we do not use link farms or ‘keyword stuffing’ which could potentially cause a website to be dismissed by the search engines.
It is vital that your business website is as search engine friendly as possible if you want it to reach its full potential.