The key to a successful social media strategy is not only building your following but also regularly providing them with interesting, helpful and shareable content. This could be through a blog on your website or by creating collateral specific to the requirements of your online audience, in the form of images, infographics, competitions and campaigns.
But it goes much deeper than 'if you share it, they will come'. To truly capitalise on great content requires an inclusive and forward-thinking social media marketing plan with clear, stated goals and measured performance over time.
White Hat Media's social media services include the development of a robust social media content strategy tailored to your specific business needs. As part of this service, our team can:
- Produce engaging and compelling content to increase your share of voice in the marketplace and bolster your brand, while keeping in line with an agreed social media content strategy.
- Work with your other agencies or in-house marketing team to ensure a consistent brand design and messaging across all communication channels during social media campaigns.
- Assess the viability of social media advertising and provide content, support and monitoring throughout any paid social campaigns.
- Use tactics that can be resourced externally and internally, depending on your needs and budget.
- Report on the success of your social media strategy and make ongoing recommendations based on community feedback and social and website analytics.
Learn more about what our social media strategy and community experts do for your business's online marketing. Get in touch with us on +44 (0)3455 440223 or send us an email.