Google's Pay-Per-Click (PPC) program also called Google Adwords. When using it you bid on keywords and key phrases. The position your ad appears is based on how much you bid and how relevant your ad is.
This is a description of an image that usually isn't displayed to the viewer, unless said image is undeliverable. Alt text is important in order to tell the search engines (and screen readers) what the image is depicting.
The analysis of website traffic. There are many so called analytics packages available to fit every budget and with a wide set of features. Most either read server logs or require a stub of code added to the pages. To find out more and discuss your needs contact us.
The inventor of the web (as opposed to the internet which has been with us since 1969) which he invented at the CERN labs in Switzerland and who is nothing less than a genius. Without his work you wouldn't be reading this.
Black Hat Search Engine Optimisation
Unethical search engine optimisation. Black Hat Search Engine Optimisation should be avoided at all costs. Black Hat Search Engine Optimisation could get your site de-listed from Google. Also see Grey Hat Search Engine Optimisation and White Hat Search Engine Optimisation.
From the phrase web logs. A self-published, managed or maintained Web diary, that have been recently rapidly increasing in number and are considered good for promoting a site when interesting and popular. Usually updated daily or weekly, blogs have historically been personal. Companies now use blogs to extend their brand and improve their organic search visibility.
A founder of Google. Now a billionaire. Also very, very clever.
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Conversions are particular actions taken by visitors on your website that fulfil a desired goal such as complete an online form, purchase something in an e-commerce shop or simply visit a specific page.
A directory uses people to create an index or directory of web sites rather than using a spider. Some of the most common directories are Yahoo, DMOZ, The Open Directory Project (on AOL), and Overture. Directories are often divided into categories and subcategories.
An identifying name for an organization on the internet, which is tied to an IP address. The domain name is an alias for the actual numeric IP address of the server that hosts the website. The domain name also is part of the URL.
Also known as the Open Directory Project, is the largest open content directory of internet links contributed to and managed by a community of volunteer editors and web surfers. Its one of the few directories recognised by Google.
Pages on a website that are created dynamically or 'on the fly', through the use of certain programming languages e.g. PHP or asp. They require specific techniques to be well optimised by search engines and implemented unwisely can prevent a search engine from indexing the site.
A forum is an online discussion group, where participants with common interests can exchange open messages. When using a forum message are posted asynchronously, which means they can be posted and read at different times. Many forums use threading so replies to posts can be read in the order they were posted. Forums are regarded as a good way of promoting a website.
Grey Hat Search Engine Optimisation
Search Engine Optimisation techniques that are neither unethical nor ethical but rather falls between the two. Is unlikely to get a site banned but can have negative affects on it.There is much discussion in the Search Engine community as to what techniques come under this category.
H tags are used to give prominence to certain text elements such as titles, subtitles and important parts of body text like opening paragraphs. By containing your targeted keywords, H tags tell the search engines and your customers exactly what part of that page is about.
For a long time used by many to say (erroneously) how well their site was performing as in 'we had a million hits last month'. Many so called hits can be achieved from one visitor going to one page if the number of elements on that page are high. Some pages may have as many as fifty or sixty elements thus scoring fifty or sixty hits.
Hyper-Text Mark-up Language is the common coding used to create websites that can be read by Internet browsers (such as Microsoft's Internet Explorer and Netscape's Navigator). Part of the HTML coding for a website should include the meta-tags required for search engine optimisation.
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Keyword or Key Phrase
Is a word or combination of words that people type into search engine to find what they are looking for. It is important for anyone owning a site to be clear about what key words or key phrases are being targeted. Many keywords and key phrases have become very competitive especially in such sectors as travel and financial services.
Keyword Site Review
The process of checking a site to see how well the target keywords and key phrases have been used.
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The meta description is typically a sentence or two describing the content of a page. A good meta description will involve targeted keywords that reinforce the page title and a call to action on the part of the user.
Multilingual SEO is used to get your website in good position on non English language search engine. SEO follows the same rules in all languages, so multilingual optimization is simply a matter of applying the specific rules of each language to the search engines' algorithms.
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Online PR is a method in which your press release is optimised and submitted to the leading online pr agencies for inclusion with the news and algorithmic search engines.
The benefits of Online PR include:
- High keyword rankings in many leading news search engines, including Google and Yahoo for up to 28 days
- Increase visitor levels to your website
- Increase awareness and generate publicity for your business
- Increase link popularity
- Generate targeted leads
Page Rank was one of Google's main methods to determine a page's relevance and importance through the quality of sites linking to it. The Page Rank of each page depends on the Page Rank of the pages pointing to it. Now no longer as valuable as it was.
Pay-Per-Click advertising allows companies to place 'bids' on keywords they are interested in. The higher the company bids, the higher it will appear in the returned "sponsored links" result for those keywords in Search Engine.
Is where two sites exchange links by placing a link to each other on each site. This is a proven way to build link popularity which is now an important component of achieving high search engine ranking.
Real simple syndication or rich site summary is a relatively new and easy way to distribute content via the Internet. For email marketers, it is a way to distribute messages while avoiding spam filters. Typical applications include email newsletters, blogs or even Web sites. RSS Feeds provide webmasters and content providers an avenue to provide concise summaries to prospective readers.
Is the technique of writing the viewable text on a web page in such a way that it reads well for surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
Search Engine Marketing
The act of marketing a web site via search engines, whether this be improving rank in organic listings (Search Engine Optimisation), purchasing paid listings (Pay-Per-Click management) or a combination of these and other search engine-related activities (i.e. affiliate programs, shopping feeds or link development).
Search Engine Optimisation
Is the process of achieving top ranking in the search engines for a website's most relevant search terms. The most relevant search terms are the phrases that people are most likely to type into a search engine when looking for what the website has to offer.
This is a list of the pages of a website which are accessible to search engines and users. By including a site map it improves your site's usability and it helps the search engine's spiders indentify and index all of your pages.
A spider is software used by search engines to gather information on the internet. It crawls and scans the web and indexes webpages, collects data that is analyzed used for ranking algorithms for search engines.
A secondary index on Google. It is not desirable to have supplemental pages. There is much discussion on the Search Engine Optimisation community about what causes pages to be supplemental pages but it is thought similar or identical meta tags is a major cause.
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Title tags inform the search engines what your website is about, therefore they have to be specific to each page on your site and contain your targeted keywords relevant to that specific page's content.
White Hat SEO
White Hat Search Engine Optimisation. Purely ethical Search Engine Optimisation that follows the search engine's own guidelines. These ensure that a site is never penalized or black listed.
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