WEB MARKETING GLOSSARY - E
Ecommerce
This is the online transaction of business that features the linked computer systems of the vendor, host and buyer. Electric converse is a generic term that covers all sales and service done over the internet via an Electronic Data Interchange.
A website such as Amazon is an example of an e-commerce site and the process will normally involve an online catalogue and shopping cart and a secure payment system. The fastest growing form of shopping it can be done on a business to customer (B2C) or a business to business (B2B) basis. If offers greater flexibility, even allowing users to shop on Christmas Day is they so desire.
Email Marketing
This is a direct form of advertising that comes straight into your email inbox. Often taken in the form of newsletters or specially constructed sales emails it can be like a cold call on the phone except through email.
It can also be used to market special offers, promotions, increase attendance or simply to enhance brand recognition or reward customer loyalty. This form of marketing is distinguishable from spam as it is normally relative to the recipient, and in most cases the recipient chooses to receive the email, and can opt out at any time.
Email marketing is a relatively cheap form of advertising, sent directly to your customers rather than relying on them coming to find it on your website.
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The number of web requests we have has increased since the launch of the newly developed and formatted web site. Our traffic has improved dramatically and the statistics we are now getting are helping us to hone and re-word the web site to improve this even further.
